Unlock the Pricing Playbook: How One Laundromat Owner Boosted Revenue by Changing Behavior
November 6, 2025 | By PayRange
5 minute read
Rethinking Laundry Pricing:
In this candid interview, Jason tells the story of how he approached pricing in a fresh way at Masonic Street Laundry. Rather than simply increasing his prices, he leveraged PayRange’s flexible pricing tools to influence how customers spend at his machines. Jason walks through the steps he took:
1. Identifying key behaviors he wanted to encourage (e.g., drive increase spending without increasing price)
2. Setting up pricing options that influence spending behaviors
3. Monitoring customer responses
4. The resulting improvements in machine usage, customer satisfaction, and bottom‑line revenue
He shares concrete examples from his business, lessons learned along the way and actionable take‑aways any small business owner can apply—even outside the laundromat industry.
Customer behavior matters more than just price.
While PayRange lets you adjust prices up or down, strategic pricing can also be used to change how customers use your machines—boosting revenue without charging them more. For example, instead of offering short 20-minute dryer cycles that require customers to repeatedly add money, offer a 40-minute cycle. This encourages longer use per transaction, increasing spend naturally while improving the customer experience.
Use pricing tools strategically.
By adjusting prices for specific features or cycle times, you can encourage preferred behaviors—like higher spending per machine, more efficient usage, or off-peak adoption. PayRange makes it easy to implement these changes directly through the app.
Communicate value, not just cost.
Customers respond best when they feel they’re getting value, not just paying more. For Jason, offering longer dryer cycles meant clothes came out completely dry—leaving customers satisfied and boosting revenue. That’s a true win-win!
Test, measure & iterate.
Trying something new? Your data will tell you — fast — if it’s working. In this case, Jason didn’t set it once and forget it — he experimented and refined his approach based on data. Any pricing test can be measured in real-time and you can adjust quickly if needed. With PayRange real-time tools you’re not stuck waiting for end-of-month reports. You can learn what works now — and keep your business moving forward without wasting time or money.
Small changes can yield big results.
Even modest adjustments to pricing—like shifting cycle times or feature costs—can significantly influence customer behavior, increase machine usage, and boost revenue. Over time, these incremental improvements add up to meaningful business growth.
Create offers based on real habits.
Once you start noticing a change in your customers spending habits, you can use that info to reward your best spending customers. If you notice someone regularly spending a lot at your laundromat or your a vending business and you see a user buying a snack at the same time each day, offer a simple reward—like a free item or free wash after several purchases—to keep them coming back.
